Big Query Schema for GA4 events tracking
The most significant improvement in GA4 w.r.t Universal Analytics is its event-based data model and free BigQuery connection to export data to other systems which open up many possibilities. Big Query Schema is important as the data is event-level, me ...
Tips to better use Google Analytics 4
Google Analytics 4 is completely different (look and function) so it can be really overwhelming to start digging in. So for that here are some tips to help you feel more comfortable and better use GA4. Smart 1: Make the reporting UI work for you! ...
GTM Server-side for Google Ads Conversion tracking (Adwords)
GTM Server-side allows you to move your Google Ads conversion tracking tags from the webpage to the backend server, which will help to improve page load time and increase the accuracy of conversion tracking. Configuring Adwords pixel onto a Google Tag Ma ...
GA4 Data Threshold Applied Issue
GA4 Data threshold is applied when you use Google signals for Reporting Identity. When navigating the new GA4 interface to analyze data, especially when you are using the new Explore section to create custom reports, you are likely to come across a new t ...
Facebook Conversion Pixel for Google Tag Manager Server Side Tagging
With Facebook Conversions API, you can send events to Facebook Event Manager. That is the best alternative to Facebook SDK because Conversions API speeds up page loading and helps track users more accurately There is a Facebook tag for the Google Tag ...
Google Analytics GA4 Server Side Tagging with Google Tag Manager
Google Tag Manager Server-side tagging
Cohort Analysis in Google Analytics GA4
Cohort Analysis is a form of behavioral analytics that takes data and group it into related groups rather than looking at the data as one unit. These groupings are referred to as cohorts. They actually have similar characteristics such as time and size. ...
Dive into Segment Overlap Report In Google Analytics 4
The segment overlap technique lets you compare up to 3 user segments to quickly see how those segments overlap and relate to each other. This can help you isolate specific audiences based on complex conditions. An analysis technique that visualizes ...
Google Analytics GA4 Secondary Dimensions is Easy
What are the Secondary Dimensions? The secondary dimension is additional attributes linked to primary dimension data. It helps you to break down each line of primary dimensions so that you have a better understanding of what exactly you are looking fo ...
Google Analytics GA4 Custom Dimensions is Easy
What is a custom dimension? Custom dimensions are user-defined dimensions in web analytics tracking that is used to measure the characteristics of users or event parameters that can't be measured by default methods or dimension available. Custom ...