Digital Transformation from Data to Decision
Data-driven decision making is based on facts of data and metrics to guide in making strategic decisions that align with our goals, objectives and initiatives.
GTM Server-Side Transformations
GTM Transformations is a new feature and resource type in server-side tagging, which you can access through the new entry...
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Event-Driven Data Layer Guide for the First party tracking
This article will show you how to set up an...
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Cross Domain Tracking with GTM-Sever-Side FPID Cookie
Cross Domain Tracking of the FPID cookie in server-side tagging for Google Tag Manager is an HttpOnly, server-managed ID...
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FPID for Google Analytics Within Server side tracking
When server-side tagging is available, the developers can vastly improve...
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Customer Data Platform Google Tentacles Google Ads
This guide will show you how to connect and activate...
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The World Is Getting Smarter, So Why Not You?
Chatbots are becoming increasingly important in business communication, with Gartner...
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User Profile Mapping Using GA4 BigQuery Dataset
When we join different data sources on the user level,...
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Abhishek Chaudhary
Digital Transformation consultant & Strategist
I’m a web analytics professional specialised Data Visualization, advance analytics, modelling, Machine learning, and creating Digital strategies, Planning and development of overall digital presence.
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