Digital Transformation from Data to Decision
Data-driven decision making is based on facts of data and metrics to guide in making strategic decisions that align with our goals, objectives and initiatives.

GTM Server-Side Transformations
GTM Transformations is a new feature and resource type in server-side tagging, which you can access through the new entry...
Read MoreEvent-Driven Data Layer Guide for the First party tracking
This article will show you how to set up an...
Read MoreCross Domain Tracking with GTM-Sever-Side FPID Cookie
Cross Domain Tracking of the FPID cookie in server-side tagging for Google Tag Manager is an HttpOnly, server-managed ID...
Read MoreFPID for Google Analytics Within Server side tracking
When server-side tagging is available, the developers can vastly improve...
Read MoreCustomer Data Platform Google Tentacles Google Ads
This guide will show you how to connect and activate...
Read MoreThe World Is Getting Smarter, So Why Not You?
Chatbots are becoming increasingly important in business communication, with Gartner...
Read MoreUser Profile Mapping Using GA4 BigQuery Dataset
When we join different data sources on the user level,...
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Abhishek Chaudhary
Digital Transformation consultant & Strategist
I’m a web analytics professional specialised Data Visualization, advance analytics, modelling, Machine learning, and creating Digital strategies, Planning and development of overall digital presence.