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Event-Driven Data Layer Guide for the First party tracking

Event-Driven Data Layer Guide for the First party tracking

Abhishek chaudhary July 18, 2023 July 18, 2023

This article will show you how to set up an independent “vendor-specific” Event Driven Data Layer(EDDL) and how to process events within the data layer. …

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Google Analytics Google Tag ManagerLeave a comment
Cross Domain Tracking with GTM-Sever-Side FPID Cookie

Cross Domain Tracking with GTM-Sever-Side FPID Cookie

Abhishek chaudhary April 10, 2023 July 14, 2023

Cross Domain Tracking of the FPID cookie in server-side tagging for Google Tag Manager is an HttpOnly, server-managed ID cookie that’s designed to replace the JavaScript-managed _ga cookie used by Google Analytics 4 and Universal Analytics. In …

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Google Analytics MartechLeave a comment
FPID for Google Analytics Within Server side tracking

FPID for Google Analytics Within Server side tracking

Abhishek chaudhary April 10, 2023 April 10, 2023

When server-side tagging is available, the developers can vastly improve the data collection capabilities of Google Analytics platforms(Universal Analytics and App+Web). The ability to build our own …

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Martech Marketing & Data ScienceLeave a comment
Customer Data Platform Google Tentacles Google Ads

Customer Data Platform Google Tentacles Google Ads

Abhishek chaudhary March 14, 2023 November 21, 2023

This guide will show you how to connect and activate Customer Match lists using the Google Tentacles and Google Ads framework. The framework can be …

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Marketing & Data ScienceLeave a comment
The World Is Getting Smarter, So Why Not You?

The World Is Getting Smarter, So Why Not You?

Wootech February 8, 2023 February 8, 2023

Chatbots are becoming increasingly important in business communication, with Gartner predicting that 85% of customers will manage their connection without humans by 2020.

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