May 19, 2024/
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The Cookie Full Context In the rapidly evolving landscape of digital marketing, businesses are facing a transformative shift towards cookies-less technologies. The imminent demise of …
In today’s fast-paced business environment, harnessing the power of artificial intelligence (AI) is no longer just an option—it’s a necessity for staying competitive. However, AI …
In today’s digital landscape, businesses are inundated with vast amounts of customer data from various sources. Customer Data Platforms (CDPs) have emerged as powerful tools …
GTM Transformations is a new feature and resource type in server-side tagging, which you can access through the new entry in the container resource navigator. …
This article will show you how to set up an independent “vendor-specific” Event Driven Data Layer(EDDL) and how to process events within the data layer. …
Cross Domain Tracking of the FPID cookie in server-side tagging for Google Tag Manager is an HttpOnly, server-managed ID cookie that’s designed to replace the JavaScript-managed _ga cookie used by Google Analytics 4 and Universal Analytics. In …