GTM Server-Side Transformations
GTM Transformations is a new feature and resource type in server-side tagging, which you can access through the new entry in the container resource navigator. …
Marketing & Data Science
Event-Driven Data Layer Guide for the First party tracking
This article will show you how to set up an independent “vendor-specific” Event Driven Data Layer(EDDL) and how to process events within the data layer. …
Customer Data Platform Google Tentacles Google Ads
This guide will show you how to connect and activate Customer Match lists using the Google Tentacles and Google Ads framework. The framework can be …
The World Is Getting Smarter, So Why Not You?
Chatbots are becoming increasingly important in business communication, with Gartner predicting that 85% of customers will manage their connection without humans by 2020.
