Customer Data Platforms (CDPs) are indeed playing a pivotal role in shifting the paradigm from technology-driven experiences to customer-driven experiences. Here’s how CDPs are facilitating …
The Cookie Full Context In the rapidly evolving landscape of digital marketing, businesses are facing a transformative shift towards cookies-less technologies. The imminent demise of …
In today’s digital landscape, businesses are inundated with vast amounts of customer data from various sources. Customer Data Platforms (CDPs) have emerged as powerful tools …
GTM Transformations is a new feature and resource type in server-side tagging, which you can access through the new entry in the container resource navigator. …
This article will show you how to set up an independent “vendor-specific” Event Driven Data Layer(EDDL) and how to process events within the data layer. …
