GTM Server-Side Transformations
GTM Transformations is a new feature and resource type in server-side tagging, which you can access through the new entry in the container resource navigator. Transformation is middleware b/w the client and tags, allowing you to include and exclude pa ...
Event-Driven Data Layer Guide for the First party tracking
This article will show you how to set up an independent "vendor-specific" Event Driven Data Layer(EDDL) and how to process events within the data layer. A few example code is provided, so you can build your own data connectors. Learn how to set up an ...
Cross Domain Tracking with GTM-Sever-Side FPID Cookie
Cross Domain Tracking of the FPID cookie in server-side tagging for Google Tag Manager is an HttpOnly, server-managed ID cookie that’s designed to replace the JavaScript-managed _ga cookie used ...
FPID for Google Analytics Within Server side tracking
When server-side tagging is available, the developers can vastly improve the data collection capabilities of Google Analytics platforms(Universal Analytics and App+Web). The ability to build our own templates is particularly potent with a Sever ...
Customer Data Platform Google Tentacles Google Ads
This guide will show you how to connect and activate Customer Match lists using the Google Tentacles and Google Ads framework. The framework can be used to activate your (FPID) data in the marketing and advertising platforms. Consider building a headless ...
User Profile Mapping Using GA4 BigQuery Dataset
When we join different data sources on the user level, on many occasions the user has different types of identifiers( or might be multiple identifiers of the same type). Think of different devices (cookies)-IDs, Customer IDs, or lead IDs. Grouping all th ...
Events Tracking from GTM-Server Side to BigQuery
This setup gives you an idea to directly send data to data warehouse CRM systems, CDP systems, or other analytics platforms. I will create a simple stream from the gtm-server side Tag Manager directly to BigQuery. Prerequisites for GTM-Server S ...
How GA4, data modeling & Google Ads work together
There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new, more flexible tag built to work seamlessly with GA4 and Google’s suite of ad p ...
Big Query Schema for GA4 events tracking
The most significant improvement in GA4 w.r.t Universal Analytics is its event-based data model and free BigQuery connection to export data to other systems which open up many possibilities. Big Query Schema is important as the data is event-level, me ...