How GA4, data modeling & Google Ads work together
There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new, …
Martech
Big Query Schema for GA4 events tracking
The most significant improvement in GA4 w.r.t Universal Analytics is its event-based data model and free BigQuery connection to export data to other systems which …
Facebook Conversion Pixel for Google Tag Manager Server Side Tagging
With Facebook Conversions API, you can send events to Facebook Event Manager. That is the best alternative to Facebook SDK because Conversions API speeds up …
Data Sampling Issues in Google Analytics (GA4)
What is Data Sampling? Data sampling is selecting a subset of data from the overall data available in the system, It is part of statistical …