Google Analytics, MartechHow GA4, data modeling & Google Ads work togetherSeptember 14, 2022/No CommentsThere’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new, …
Google Analytics, MartechBig Query Schema for GA4 events trackingJuly 25, 2022/1 CommentThe most significant improvement in GA4 w.r.t Universal Analytics is its event-based data model and free BigQuery connection to export data to other systems which …
Google AnalyticsTips to better use Google Analytics 4July 19, 2022/No CommentsGoogle Analytics 4 is completely different (look and function) so it can be really overwhelming to start digging in. So for that here are some …
Google AnalyticsGTM Server-side for Google Ads Conversion tracking (Adwords)July 18, 2022/No CommentsGTM Server-side allows you to move your Google Ads conversion tracking tags from the webpage to the backend server, which will help to improve page …