How GA4, data modeling & Google Ads work together
There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new, …
Google Analytics
Big Query Schema for GA4 events tracking
The most significant improvement in GA4 w.r.t Universal Analytics is its event-based data model and free BigQuery connection to export data to other systems which …
Tips to better use Google Analytics 4
Google Analytics 4 is completely different (look and function) so it can be really overwhelming to start digging in. So for that here are some …
GTM Server-side for Google Ads Conversion tracking (Adwords)
GTM Server-side allows you to move your Google Ads conversion tracking tags from the webpage to the backend server, which will help to improve page …