Event-Driven Data Layer Guide for the First party tracking
This article will show you how to set up an independent “vendor-specific” Event Driven Data Layer(EDDL) and how to process events within the data layer. …
Cross Domain Tracking with GTM-Sever-Side FPID Cookie
Cross Domain Tracking of the FPID cookie in server-side tagging for Google Tag Manager is an HttpOnly, server-managed ID cookie that’s designed to replace the JavaScript-managed _ga cookie used by Google Analytics 4 and Universal Analytics. In …
FPID for Google Analytics Within Server side tracking
When server-side tagging is available, the developers can vastly improve the data collection capabilities of Google Analytics platforms(Universal Analytics and App+Web). The ability to build our own …
Customer Data Platform Google Tentacles Google Ads
This guide will show you how to connect and activate Customer Match lists using the Google Tentacles and Google Ads framework. The framework can be …
The World Is Getting Smarter, So Why Not You?
Chatbots are becoming increasingly important in business communication, with Gartner predicting that 85% of customers will manage their connection without humans by 2020.