User Profile Mapping Using GA4 BigQuery Dataset
When we join different data sources on the user level, on many occasions the user has different types of identifiers( or might be multiple identifiers …
Events Tracking from GTM-Server Side to BigQuery
This setup gives you an idea to directly send data to data warehouse CRM systems, CDP systems, or other analytics platforms. I will create a …
How GA4, data modeling & Google Ads work together
There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new, …
Big Query Schema for GA4 events tracking
The most significant improvement in GA4 w.r.t Universal Analytics is its event-based data model and free BigQuery connection to export data to other systems which …