January
User Profile Mapping Using GA4 BigQuery Dataset
When we join different data sources on the user level, on many occasions the user has different types of identifiers( or might be multiple identifiers of the same type). Think of different devices (cookies)-IDs, Customer IDs, or lead IDs. Grouping all th ...
Events Tracking from GTM-Server Side to BigQuery
This setup gives you an idea to directly send data to data warehouse CRM systems, CDP systems, or other analytics platforms. I will create a simple stream from the gtm-server side Tag Manager directly to BigQuery. Prerequisites for GTM-Server S ...