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When server-side tagging is available, the developers can vastly improve the data collection capabilities of Google Analytics platforms(Universal Analytics and App+Web). The ability to build our own …
This guide will show you how to connect and activate Customer Match lists using the Google Tentacles and Google Ads framework. The framework can be …
Chatbots are becoming increasingly important in business communication, with Gartner predicting that 85% of customers will manage their connection without humans by 2020.
When we join different data sources on the user level, on many occasions the user has different types of identifiers( or might be multiple identifiers …
This setup gives you an idea to directly send data to data warehouse CRM systems, CDP systems, or other analytics platforms. I will create a …
There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new, …
