Simple GA4 Sessions Guide for Marketers
In Google Analytics 4(GA4) sessions are calculated differently compared to GA3 or Universal Analytics. I will share some details in this post. How GA4 Calculates …
GA4
How to Use Custom Insights in Google Analytics (GA4)
Nowadays Organizations are moving up for digital transformation and scaling up their investment in data solutions and insight generation. This all depends upon what kind …
Google Analytics GA4 Metrics & Dimensions
What is a dimension? Google Analytics Dimension is a parameter/characteristic or attribute of data. It can be an attribute of a user, event, product, website, …
Google Analytics (GA4) Reporting Identity
Google Analytics 4 has been hyped for its customer-centric measurement abilities, no longer fragmented by device or platform. But you can’t get to this point …